About Cella Ford in New Bern, NC
At Cella Ford, we are proud to serve drivers in New Bern, Morehead City, Jones County, Trenton, Jacksonville, Hampstead, Craven County, Carteret County, Lenoir County, Pitt County, and the surrounding Eastern North Carolina communities. As a family-owned and operated Ford dealership with same-family ownership since 1970, we have built our name around straight forward service, helpful guidance, and a better way to shop for a Ford.
We also believe truck shoppers deserve a clear and transparent experience. That is why many local drivers know us for the idea that “Fords cost less here.” From the Ford F-150 and Ford Ranger to the Ford F-250 Super Duty, our team helps customers compare the right truck for work, towing, family driving, and everyday life.
A Ford Dealership Built Around Local Drivers
Cella Ford has been part of the New Bern community for decades. Our customers include daily commuters, growing families, first-time buyers, small business owners, and drivers who need a truck that can handle real work. We take the time to understand what each customer needs before pointing them toward a vehicle.
That approach matters because not every Ford shopper is looking for the same thing. Some drivers need a Ford Explorer or Ford Expedition for family space. Others want the capability of a Ford Bronco, Bronco Sport, Maverick, Ranger, F-150, or Super Duty. Our goal is to make the shopping process easier, not more complicated.
Ford Trucks, Work Trucks, and SUVs for Eastern North Carolina
Truck shoppers are a major part of who we serve at Cella Ford. The Ford F-150 continues to be a strong choice for drivers who need towing, payload, comfort, and everyday confidence. For heavier jobs, the Ford F-250 Super Duty gives shoppers more capability for demanding work, trailers, equipment, and jobsite needs.
We also help drivers compare used trucks and work-ready inventory. A pre-owned truck can be a smart fit for local business owners, contractors, property owners, and anyone who wants strong capability at a different price point. Whether you need a truck for work, weekend projects, towing, or daily driving, our team can help you compare options with a practical eye.
Ford Trucks
Compare Ford F-150, Ford Ranger, Ford Maverick, and Ford F-250 Super Duty options for work, towing, hauling, and everyday driving around New Bern.
Ford SUVs
Explore Ford Explorer, Ford Expedition, Ford Bronco, and Ford Bronco Sport models for family travel, road trips, outdoor plans, and daily comfort.
Used Trucks
Shop pre-owned truck options for work crews, home projects, towing needs, business use, and drivers who want capable utility at a different price point.
A Transparent Way to Buy a Ford
Buying a vehicle should not feel confusing. At Cella Ford, we focus on a transparent sales approach with minimal add-ons and clear choices. We believe everything should be optional, including extras a customer may not want or need.
That means we do not believe in pushing unnecessary items just to add cost. If you want accessories, protection options, or extra features, we can explain what is available. If you do not want them, we respect that. Our goal is to help you choose the right Ford with confidence.
Ford Financing and Trade-In Support
Our finance team works with customers to make the next step feel clear. Whether you are buying a new Ford, shopping used vehicles, or comparing a truck for business use, we can help you review financing options and available online tools.
Drivers can start online with a finance application, use the payment calculator, or begin a trade appraisal before visiting the dealership. These tools can help you plan ahead and shop with a better idea of what fits your budget.
Explore Ford financing or start by using our trade appraisal tool.
Ford Service, Parts, and Long-Term Support
Cella Ford is here for more than the sale. Our service and parts departments help Ford owners keep their vehicles ready for daily driving, work, family travel, and weekend plans. Routine maintenance can make a real difference over time, especially for trucks and SUVs that see regular use.
Our team can help with oil changes, brake service, tires, parts, accessories, and other Ford service needs. The parts department is also a major resource for drivers who want the right fit for their Ford vehicle.
Visit our Ford service department or learn more about our Ford parts department.
Visit Cella Ford in New Bern, NC
Cella Ford is proud to be a Ford dealership for New Bern and the surrounding Eastern North Carolina region. From new Ford trucks and SUVs to used trucks, service, parts, and financing support, we are here to help drivers make confident decisions.
Visit Cella Ford in New Bern, NC, or start online to compare inventory, schedule service, order parts, value your trade, or contact our team. We look forward to helping you find the Ford vehicle, service, or part that fits your needs.
| Monday | 8:30AM - 7:00PM |
| Tuesday | 8:30AM - 7:00PM |
| Wednesday | 8:30AM - 7:00PM |
| Thursday | 8:30AM - 7:00PM |
| Friday | 8:30AM - 7:00PM |
| Saturday | 9:00AM - 6:00PM |
| Sunday | Closed |
| Monday | 7:30AM - 6:00PM |
| Tuesday | 7:30AM - 6:00PM |
| Wednesday | 7:30AM - 6:00PM |
| Thursday | 7:30AM - 6:00PM |
| Friday | 7:30AM - 6:00PM |
| Saturday | Closed |
| Sunday | Closed |
| you break it we fix it | |
| Monday | 7:30AM - 6:00PM |
| Tuesday | 7:30AM - 6:00PM |
| Wednesday | 7:30AM - 6:00PM |
| Thursday | 7:30AM - 6:00PM |
| Friday | 7:30AM - 6:00PM |
| Saturday | Closed |
| Sunday | Closed |