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The Ford Family
New Memories. New Trails.
Meet the 2026 F-150
When tasked to be the “do just about anything” truck, F-150® pickups have got your back. Innovative available features like at-the-ready electrical power and a multifunctional Pro Access Tailgate help keep you productive when needed most.
F-150 InventoryCella Ford Dealer Serving New Bern, Jacksonville & Havelock, NC
Located in New Bern, NC
On behalf of our entire team, Cella Ford Inc would like to welcome you and thank you for visiting our website. As the Ford Dealership in New Bern since 1970, we have been offering superior Sales and Service with the goal of creating customers for life for 5 decades. In fact, we are consistently in the top 10% in the nation in customer satisfaction. All of us are committed to serving our friends and customers and look forward to hearing from you.
Our commitment to serving Eastern North Carolina enabled us to win the 2012 and 2014 President's Awards. The President's Award recognizes Dealers achieving the highest levels of customer satisfaction as well as sales and service performance, this is the highest honor Ford bestows on its dealers of our size.
All of the Cella Ford Inc Family thank you for allowing us to serve you and we look forward to seeing you again soon!
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New Ford Trucks, SUVs, and Cars for Life in Eastern North Carolina
Our new Ford vehicles are selected with the needs of New Bern and eastern North Carolina drivers in mind. Cella Ford is especially knowledgeable about Ford trucks, including the Ford F-150, Ford Super Duty, Ford F-250 Super Duty, Ford Ranger, and Ford Maverick. Whether you need a truck for jobsite demands, towing needs, hauling supplies, home projects, or daily driving, our team can help you compare options without pressure. We also offer Ford SUVs for families, commuters, and weekend travelers, including the Ford Explorer, Ford Expedition, Ford Bronco, and Ford Bronco Sport. From school drop-offs and work commutes to road trips toward Morehead City, Jacksonville, Hampstead, Jones County, Trenton, Carteret County, Lenoir County, and Pitt County, Cella Ford helps you choose a Ford built for real life in coastal North Carolina.
Used Cars, Used Trucks, and a Straightforward Ford Shopping Experience
Drivers choose Cella Ford because we are more than another name among car dealerships. We have served New Bern drivers since 1970 with a family-owned, locally connected approach built around transparency, practical guidance, and long-term customer relationships. Our pre-owned inventory gives shoppers more ways to find the right vehicle, including used cars and used trucks for commuting, work, family travel, and everyday life. The idea that Fords cost less here reflects the way we want customers to feel when they shop with us: informed, respected, and confident. We avoid unnecessary add-ons and focus on clear choices, while optional items such as door edge guards may be available when a shopper wants them.
Ford Service, Parts, and Maintenance in New Bern, NC
Cella Ford is here long after the sale with Ford service, Ford parts, and practical maintenance support for local drivers. Our service department can help with oil changes, brake service, tire service, battery service, truck service, and routine maintenance for Ford trucks, Ford SUVs, daily commuters, family vehicles, and work vehicles. Life in eastern North Carolina can put real demands on a vehicle, from coastal humidity and stop-and-go traffic to long commutes and weekend travel. Whether you drive a Ford F-150, Ford Super Duty, Ford Explorer, Ford Bronco, or another Ford model, our team can help you stay ahead of maintenance and keep your vehicle ready for the road.
Auto Loans, Trade-Ins, and Ford Financing Support
Our finance department works with shoppers looking for an auto loan or car loan with a personalized, straightforward approach. Whether you are buying your first Ford, upgrading to a truck, replacing a family SUV, or comparing new and used options, Cella Ford can help you review available financing paths and understand your next steps. We can also assist with trade-ins, helping you understand how your current vehicle may apply toward your next purchase. Financing options can vary, so our focus is on clear communication, helpful guidance, and a process that helps you make an informed decision.
From New Bern and Craven County to Morehead City, Jones County, Trenton, Jacksonville, Hampstead, Carteret County, Lenoir County, Pitt County, and nearby coastal North Carolina communities, Cella Ford is proud to be a trusted Ford dealer for drivers who want truck knowledge, transparent customer care, and a practical understanding of what eastern North Carolina roads require. Browse our new Ford vehicles, explore used cars and used trucks, apply for financing, value your trade, order Ford parts, or schedule Ford service with Cella Ford today.