Cella Ford First Responder Program

The Program

Cella Ford is honored to recognize and support First Responders for their service, and selfless acts of courage in protecting our communities. The First Responders Appreciation Program provides a private offer to registered Police, Fire and EMT's.


In 2010, Ford partnered with IUPA and NAPO Association members to provide the Police Appreciation Program. Police members of the IUPA and NAPO associations were required to register online and then wait up to 5 business days to receive their approval email which contains the certificate number for the new vehicle purchase. Due to the success of the pilot program, we are happy to announce an expanded program to all First Responders.

Today Cella Ford has just announced the following occupations will Save an additional $1,000 off any new Ford! Eligible Occupations that qualify for incentive:

    1. Police
      a. Police Officer
      b. Sheriff/Sheriff's Deputy
      c. Correctional Officer
      d. State Trooper
      e. Federal Law Enforcement Officer (Example: Customs, Homeland and Security, etc.)
    2. Fire Department
      a. Career Firefighter
      b. Volunteer Firefighter
    3. Emergency Medical Services
      a. EMT
      b. Paramedic

Registration and verification of eligibility

All eligible First Responders can register for $1,000 Bonus cash off eligible vehicles by registering via the website at www.fordspecialoffer.com/firstresponders.