Military and First Responders

Get an $80 instant discount with the purchase and installation of four select tires.*

Offer Expires 12/31/2026

*On these name brands: Goodyear®, Michelin, BFGoodrich®, Continental, General, Pirelli, Hankook, Bridgestone, Falken, and Toyo®. The Ford Military and First Responder Tire Discount Program is available to active and retired Military and First Responders who purchase and have installed a set of four (4) qualifying tires. Qualifying customers are eligible to receive a discount of $80 off participating brands at the time of installation. Toyo medium/commercial truck and Motorsport patterns are excluded. This discount is in addition to any other eligible discount, rebate, or offer. Tires must be installed at a participating U.S. Ford Dealer, Lincoln Retailer, or Quick Lane® store. Prior authorization is necessary. Hero Code required. Max 2 codes per year. Valid 1/1/26 – 12/31/26.

Military and First Responders

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Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. All vehicles are subject to prior sale. Price does not include applicable tax, title, and license charges. ‡Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week.

Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. All vehicles are subject to prior sale. Price does not include applicable tax, title, and license charges or Dealer Administration Fee of $798.. ‡Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week.

Cella Ford Inc

Todays hours: 8:30AM - 7:00PM

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3210 M.L. King Boulevard, New Bern, NC 28562

Sales: 252-671-8214

Service: 252-671-8215